Alejandra Rivera is a clinical psychologist who was looking to get a solid brand for her professional office space, as well as a social media presence that was coherent with the environment she creates within therapy sessions with her patients.

In this project a very light-to-the-eye logo was created with Alejandra’s initials as base, and a dome complementing it, to symbolize the safe space that therapy sessions should be. Various instagram grids were assembled to unfold the brand, and communicate relevant mental heath support information through her voice.