The objective of this project was to redesign the character “Arie” the lion, The school Mascot of Colegio Colombo Hebreo. It needed to represent the school’s value system, and appeal to audiences ranging from early childhood through adolescence, while also being dynamic and expressive yet simple in its graphic style.

“Arie” was also developed into a heraldic-style symbol to represent the school’s identity in sports settings, adaptable to applications such as guayabera shirts, ID cards, keychains, and more. The creative effort surrounding this school mascot would help strengthen the sense of belonging within the school community and reinforce its sports spirit.