El Obrador is the life project of a hardworking country-side family who have worked the land and cultivated the finest fruits from the province of Boyacá in Colombia.

I had the pleasure of creating the brand for this project, with applications in packaging and stationary, and proposals to expand the graphic universe to many other borders. The challenge was to give the brand a look-and-feel that was as meticulous and dedicated as the work that goes into the product during cultivation, harvesting, preservation, and distribution.

This project required benchmark investigation, logo design, brand elements definition, and complimentary pattern illustration