This illustration project was part of an assignment during my Masters in Illustration at Elisava University in Barcelona. The idea was to create a bottle tag, that could potentially double as a can design, which celebrated Mahou beer, a very traditional product from Madrid.

The illustration shows all of Madrid’s night life moving parts, from the music, and the social interactions, to tapas, and the most famous Spanish symbols. Every level of the tag art has something new to discover, and it tries to convey the folkloric yet chaotic scenarios Mahou beer usually accompanies.