The goal when starting to build the UX and UI of Norma Divertimente, was to be able to offer a platform that included e-commerce, audiovisual content, and recreational elements that could target both parents and children. The e-commerce platform of NormaDivertimente had to be adaptable to every device, keeping it’s intuitive navigation and youthful graphic features.

The brief for the Norma Divertimente project also asked for character for each of the elements in the STEAM acronym (Science, Technology, Engineering, Art, Mathematics). The characters needed to look homogenous for navigation and reproducibility purposes, but each with their own color palette and tools.